Activating members

Members can be activated through several methods:

• Sending potential members a non-activated Loyalty card through a direct marketing campaign. Members are directed to sign up online or at POS at their local cinema.
• Distributing pre-printed Loyalty cards to cinemas. You can keep track of card numbers in Loyalty prior to issue. Members are signed up by request at POS.
• Creating activated cards that can be used without requiring member information. Typically these cards are sent as a direct marketing campaign and have a limited period of use.
• Members signing up online and being sent a Loyalty card (directly, or to their preferred cinema). The member retrieves the Loyalty card and activates it at POS or online.