A points promotion is a way for members to accrue points outside of the usual terms defined by a balance type.
Promotions can be configured at Loyalty > Loyalty Admin > Campaigns > Points promotions.
Promotions are run over a set period. This is either long term (if a balance type doesn't handle a particular scenarior), or short term.
The additional points added to a member's balance as a result of a promotional transaction can be one of these three options:
- A multiple of the points already earned (inclusive).
- An additional fixed number of points per item.
- An additional fixed number of points per transaction.
Note: An earning amount must be allocated to the points promotion as this determines the additional points to add to member transactions.
The promotion points are calculated and added to member balances in the Process Bonus Points job. This is a SQL Server Agent job that is typically scheduled to run every minute.
Example of points promotions
Here are some examples of points promotions:
- Double Points for the Movie of the Week.
- 2 bonus points for purchasing popcorn prior to 3pm.
- 1 bonus point on any transaction during November.
- Add 5 bonus points for spending over $30.
Note: Points promotions can overlap. In that case bonus points will be awarded for all the promotions where the transaction meets the criteria.
Points Promotion Fields
|Name||Identifies the Points Promotion.||Double Points Movie of the Week|
|Name Alt Lang||Name to use when an Alternative Language is enabled.||Pelicula de la semana doble Puntos|
|Description||Description of the Points Promotion||Double points earned each visit to the movie of the week until March 31st|
|Rule||The rule that the promotion must satisfy before allocating points to a specific transaction.||Seen Movie of the Week Rule|
|Model||An alternative to using a rule. A model can implement multiple rules with AND/OR logic as criteria for allocating the bonus points.||Seen Movie of the Week Model|
|Earning Amount||The amount to use in the Points Calculation. This value is used in accordance with the Earning Type.||2|
|Earning Type||Selection of Points Multiplier (For each item in the transaction add amount x regular points earned to the points earned), Fixed Points Per Matching Item (Add the amount to points earned for each item that applies to the promotion’s Balance Type.), Fixed Points Per Transaction (For the entire transaction add the amount to the points earned.)||Points Multiplier|
|Balance Type||The Balance Type is required. Only points earned on the selected balance will have additional points added.||Member Points|
|Date From||Date to begin the points promotion.||March 01 2021|
|Date To||Date on which the points promotion expires.||April 01 2021|