Loyalty programmes and different kinds of recognitions

Loyalty programmes can offer a wide range of recognitions, but not all recognitions can be combined in one Loyalty club. This is the case if you want to offer both a points-earning-and-redeeming programme and one where points are earned but not reduced, due to a reward redemption.

An example of the latter:

• Free Popcorn at 75 and 325 points
• Free Large Drink at 150 points
• At each 250 points interval thereafter (400, 650, etc.), the customer gets a Free Large Drink

Because these rewards share and rely on the same points balance, we don't reduce it.