Tiered loyalty programmes

Loyalty programmes often use membership tiers to organize rewards and recognitions. For example, you might create bronze, silver, and gold membership tiers, and then offer a bigger discount or a free food and beverage item when a member moves from one tier to the next.

Tiers can be based on any piece of member data that a rule can analyse and, optionally, you can create multiple tier structures for different pieces of member data. For example, you could create standard and gold tiers for different balance types, such as a standard and gold tier for box office spending, and separate standard and gold tiers for concession spending.

Setting up a tired loyalty programme can be a simple as creating a club for each tier and a group to define each Club. For a more complex programme, you can use a combination of Loyalty features to give you granular control how member activities determine tier placement. For example, you can create a balance type specific to tier eligibility, create a level and club for each tier, and associate specific recognitions with the level or club to reward members who reach each particular tier.

See also:

Loyalty points balance types

Loyalty member levels

Clubs

Recognitions

Building campaign rules to identify Loyalty members for communication or recognition

Building campaign models to identify Loyalty members for communication or recognition

Building campaign groups to identify Loyalty members for communication or recognition

Building campaign groups for tiered loyalty programmes