Ticket price adjustments can reduce the number of ticket types you need to maintain pricing differences. For example, consider the various ways you might set up pricing differences for standard and 3D sessions:
- Standalone price cards and ticket types
A price card for standard sessions includes the ticket types Adult Standard, Child Standard, and so on. A price card for 3D includes the ticket types Adult 3D, Child 3D, and so on. When pricing changes, you edit both price cards.
- Price card groups and ticket types
A base price card includes all ticket types. A derived price card for standard sessions includes standard ticket types and excludes 3D ticket types. A second derived price card for 3D sessions includes 3D ticket types and excludes standard ticket types. When pricing changes, you edit only the base price card.
- Price card groups and ticket price adjustments
A base price card for standard sessions includes generic ticket types, such as Adult, Child, and so on. A derived price card for 3D sessions includes the same generic ticket types and applies a ticket price adjustment to increase the ticket price. When pricing changes, you edit only the base price card.
With the third option described above, the price difference between standard and 3D tickets is always maintained as you adjust ticket pricing, and you need half the number of ticket types that you use for the first two options. In this example, the price adjustment would increase the price of 3D tickets, but you can also use price adjustments for discounts. For example, you might use a negative ticket price adjustment on a derived price card to offer cheaper tickets on a particular day of the week.