Add or modify a rule from Loyalty Admin > Campaigns > Rules. The different sections on the page are outlined in their respective sections below.
The member has a balance over a specific threshold
This section lists criteria related to membership points and balances.
Option | Allowed Values | Description |
Balance |
Any number |
The rule selects only members who have more than this number of units in the select Balance Type. |
Balance Type |
Any configured balance type |
Used in conjunction with the Balance option to specify the balance type in which the member must have a certain number of units. |
Over a Period of Time |
Cleared Selected |
The rule only selects members whose units were earned over the combined Earning Period and Earning Period Unit. |
Earning Period |
Any number |
The specified time period over which a member's units were earned. |
Earning Period Unit |
Day Week Month Year |
Determines the length of time over which a member's units were earned. |
The member has purchased a certain number of items
This section lists criteria that evaluate (by quantity) the member's purchase of specific tickets or concession items, within a recent time period.
Option | Allowed Values | Description |
No. of items |
Any number |
The number of items that a member must have purchased to be selected by this rule. |
Item class |
Any configured item class |
Only items in the selected class are counted when evaluating the No. of items. |
Item |
Any configured item |
Only the selected item is counted when evaluating the No. of items. |
Film |
Any configured film |
Only tickets to the selected film are counted when evaluating the No. of items. Note: only applies to Box Office items. |
Last no. of days |
Any number |
The rule only selects members who have bought the No. of items within the entered number of days before the current date. |
Site |
Any configured site |
Only items purchased at the selected site are counted when evaluating the No. of items. |
Cinema group |
Any configured cinema group |
Only items purchased at the selected cinema group are counted when evaluating the No. of items. |
Format |
Any configured format |
Only tickets to films with the selected format are counted when evaluating the No. of items. Note: only applies to Box Office items. |
Format Class |
Any configured format class |
Only tickets to films configured with a format in the selected format class are counted when evaluating the No. of items. Note: only applies to Box Office items. |
Sales Channel |
Any configured sales channel |
Only items purchased through the selected sales channel are counted when evaluating the No. of items. |
The member has purchased over a certain amount
This section lists criteria that evaluate (by value) the member's purchase of specific tickets or concession items, within a recent time period.
Option | Allowed Values | Description |
Amount spent |
Any currency value |
The amount of money that a member must have spent to be selected by this rule. |
Item class |
Any configured item class |
Only items bought in the selected class are counted when evaluating the Amount spent. |
Item |
Any configured item |
Only the selected item is counted when evaluating the Amount spent. |
Film |
Any configured film |
Only tickets to the selected film are counted when evaluating the Amount spent. Note: only applies to Box Office items. |
Last no. of days |
Any number |
The rule only selects members who have spent the Amount spent within the entered number of days before the current date. |
Site |
Any configured site |
Only purchases at the selected site are counted when evaluating the Amount spent. |
Cinema group |
Any configured cinema group |
Only purchases at the selected cinema group are included when evaluating the Amount Spent. |
Format |
Any configured format |
Only tickets to films with the selected format are counted when evaluating the Amount spent. Note: only applies to Box Office items. |
Format Class |
Any configured format class |
Only tickets to films configured with a format in the selected format class are counted when evaluating the Amount spent. Note: only applies to Box Office items. |
Sales Channel |
Any configured sales channel |
Only purchases through the selected sales channel are counted when evaluating the Amount spent. |
The member attended a specific session
This section lists criteria that evaluate (by time range) the member having attended certain sessions.
Option | Allowed Values | Description |
Time range |
Any configured time range |
Only sessions in the selected time range are counted when evaluating attended sessions . |
Session between |
Any date range |
Only sessions between the selected date range are counted when evaluating attended sessions. |
Last no. of days |
Any number |
The rule only selects members who have attended sessions during the Time range within the specified number of days before the current date. |
Genre |
Any configured genre |
Only sessions of films with the selected genre are counted when evaluating attended sessions. |
Site |
Any configured site |
Only sessions at the selected site are counted when evaluating attended sessions. |
Cinema group |
Any configured cinema group |
Only sessions at the selected cinema group are included when evaluated attended sessions. |
Format |
Any configured format |
Only sessions of films with the selected format are counted when evaluating attended sessions. |
Format Class |
Any configured format class |
Only sessions of films configured with a format in the selected format class are counted when evaluating attended sessions. |
Sales Channel |
Any configured sales channel |
Only tickets purchased through the selected sales channel are counted when evaluating attended sessions. |
The member's recognition changed status
This section lists criteria that evaluate any recent changes in a recognition's status with respect to a member. These criteria can be used to select members who have recently qualified for (or redeemed) a recognition, or for whom a recognition has recently expired.
Option | Allowed Values | Description |
Recognition |
Any configured recognition |
The rule only includes members whose status (with respect to the selected recognition) has changed. |
New status |
Any configured status |
Only members whose recognition has changed to the selected status are included by the rule. |
Last no. of days |
Any number |
The rule only selects members whose recognition status has changed within the specified number of days before the current date. |
Transactions above a certain value
This section lists criteria that evaluate the amount of money a member has spent at a specific location or during a specific period .
Option | Allowed Values | Description |
Site |
Any configured site |
Only purchases at this site are counted when evaluating the minimum transaction Value. |
Cinema Group |
Any configured cinema group |
Only purchases made at this cinema group are counted when evaluating the minimum transaction Value. |
Cinema type |
Any configured cinema type |
Only purchases at cinemas of this type are counted when evaluating the minimum transaction Value. |
Session between |
|
Only transactions made between the selected dates are included when evaluating the minimum transaction Value. |
Value |
|
The rule only selects members who have spent above this value at the locations and times given by the other options in this section. |
Format |
Any configured format |
Only purchases including tickets to films, with the selected format, are counted when evaluating the minimum transaction Value. |
Format Class |
Any configured format class |
Only purchases including tickets to films, configured with a format in the selected format class, are counted when evaluating the minimum transaction Value. |
Sales Channel |
Any configured sales channel |
Only tickets purchased through the selected sales channel are counted when evaluating the minimum transaction Value. |
Members birthday
Option | Allowed Values | Description |
Occurs |
Today This Week Next Week This Month Next Month In Date Range |
The rule selects members whose birthday occurs in the chosen period. For example: . |
Birthday between |
|
Selects members whose birthday occurs between the specified dates. Note: The field Occurs must be set to In Date Range to enable this option. |
Member sign up
Option | Allowed Values | Description |
Sales Channel |
Any configured sales channel |
The rule selects only members who signed up to Loyalty through the selected channel. A member's sales channel can be found in the following screen: . |
Membership Anniversary between |
|
The rule selects only members whose membership was created between the chosen dates. The date that a membership was created can be found in the following screen: . |
Expire between |
|
The rule selects only members whose membership expires between the chosen dates. A membership's expiry date can be found on the following screen: . |
Demographics
Option | Allowed Values | Description |
Lowest age |
00–99 |
The rule selects only members whose age is equal to or greater than the chosen number of years. |
Highest age |
00–100+ |
The rule selects only members whose age is equal to or lower than the chosen number of years. |
Gender |
Male Female |
The rule selects only member of the chosen gender. Note: this field may be left blank. |
Geography |
Any configured geography |
The rule selects only members whose geography (determined by the member's Post Code) includes the chosen geography. For example: . |
Preferred site |
Any configured site |
The rule selects only members whose preferred sites include the chosen site. For example: . |
Preferred site is favourite |
Cleared Selected |
The rule selects only members whose favourite site is the chosen Preferred Site. |
Pick-up site |
Any configured site |
The rule selects only members whose Pick Up Card From setting is the chosen site. For example: . |
Genre |
Any configured genre |
The rule selects only members whose preferred genres include the chosen genre. For example: . |
Preference |
Any configured preference |
The rule selects only members whose preferences include the chosen preference. For example: . |
Member level |
Any configured level |
The rule selects only members of the selected level. For example: . |
Member communications
Option | Allowed Values | Description |
Method |
Phone SMS Fax |
The rule selects only members whose Contact Via settings include the chosen method. For example: . |
Third Party |
True False |
When selected, the rule includes only members whose Allow Contact by Third Party setting (as defined in ) matches the chosen value.
|
Bad email |
Cleared Selected |
When selected, the rule includes only members with matching Bad email settings (as defined in ).
|
Bad mailing address |
Cleared Selected |
When selected, the rule includes only members with matching Bad mailing address settings (as defined in ).
|
Member activation
Option | Allowed Values | Description |
Activation status |
Not Activated Activated |
The rule includes only members whose Member Activated setting matches the selected value. For example: . |
Custom
This section allows administrators to create a rule based on a direct SQL database query.
Option | Allowed Values | Description |
Description |
1- 500 characters |
Displays an error message if an error occurs while a custom rule is executed. |
Query |
1 - 4000 characters |
The custom SQL query created to retrieve specified data. For example: SELECT member_membershipid FROM cognetic_members_member WHERE member_SpecialRequirements = 'EmailBounced' Selects members whose special requirements field has the value "EmailBounced". |
System rule |
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Note: This field is for Vista internal use only.
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