Preferences help track a member's inclination and choices for marketing purposes.

All members are grouped into various preference types (a default preference is assigned, if the member does not select one). The organisation's marketing department can organise what information to send to the member based on the preferences they select.

For example: preference of seating, cinema, and offers available.

Configuration of preferences enables a member to choose the promotional information they wish to receive and/or sign up for the different newsletters available.

Adding a preference

1. Go to Loyalty Admin > Demographics > Preferences.
2. Click Add New Record.
3. Enter the details of the new preference.
4. Save.

Adding a preference type

1. Go to Loyalty Admin > Demographics > Preference Types.
2. Click Add New Record.
3. Enter the details of the new preference type.
4. Save.