Date Range

The report can be run over the period of the user’s choice and will only display sales data that relates to concessions sold during the selected period.

Cinema

For cinema complexes that operate more than one cinema, users have the option of running the report for a single cinema, rather than the entire cinema complex. In this case only sales data for the selected cinema will be calculated and displayed.

Report Detail

The user can select which information will be displayed in the Report Details. In the above instance, all Report Details will be show in the Marketing Report. However, it is possible to limit this to information such as 'Box Office' or 'Concessions'.

Value Type

Gross - Revenues in the report include tax.

Net - Revenues in the report exclude tax.

Box Office Sales

The total value of Ticket Sales revenue received, plus the value of Redemptions redeemed during the report period, in the currency of the cinema.

Box Office Admits Incl Comps

Represents the total number of tickets that were issued during the report period. This includes sales, redemptions and complimentary tickets. It is a total head-count of people that were admitted to sessions.

Comps

Represents the total number of admits that were complimentary (free). This is determined by totaling all of the admissions that related to Price Cards marked as ‘Complimentary’. This number is included in the Box Office Admits figure above, but excluded in the Paid Admits figure below.

Paid Admits

Represents the number of admits that were paid for, i.e. the total Box Office Admits incl Comps minus the Comps.

Transactions With Tickets

Represents the number of people who approached the counter to buy tickets. It is not a measurement of the number of tickets sold, but rather measures the number of transactions that occurred.

For example: If one person bought four tickets at once, it would count as one transaction.

Transactions involving concession sales only (and no tickets) are not counted.

Concessions Sales

The total amount of revenue received from sales of concessions. This does not include the Voucher Sales and Box Office Sundries figures. The Net value excludes any tax incurred in the transactions.

Quantity of Items Sold

The actual number of concession items sold. This figure does not include Vouchers or Sundry Items.

For example: If one transaction involves three bags of chips and two chocolate bars, that counts as five items for the purposes of this figure.

Items that are sold by weight (such as bulk sweets) will only count as one item per transaction, regardless of the weight of the items sold.

For example: A transaction involving 2 bags of chips and 740 grams of bulk sweets will count as 3 items.

Transactions With Concessions

Represents the number of people who approached the counter to buy concessions. It is not a measurement of the number of concessions sold, but rather measures the number of transactions that occurred.

For example: If one person bought four popcorns at the same time, it would count as one transaction.

Transactions involving ticket sales only (and no concessions) are not counted.

Voucher Sales

The total revenue received from the sale of Vouchers (which will later become Redemptions when they are redeemed for a movie ticket). These are defined as Concessions that are defined as a voucher on the Voucher Items tab in Item Maintenance. This figure is not included in the Concessions Sales figure.

Box Office Sundries

The amount of revenue received from sales of Sundry Items. These are defined as Concessions that have the Box Office Sundry Item checkbox selected in Item Maintenance. This generally includes non-consumables such as T-shirts, hats etc, as well as booking fees.

Total Transactions

Represents the total number of transactions count performed for tickets and concessions. It is not a measurement of the number of concessions and tickets sold, but rather measures the number of transactions that occurred. The figure reports transactions on all sales channels (for example, POS, Kiosk and remote sales channels).

For example: If one person bought tickets, a coke and a fanta at the same time, it would count as one transaction.

Transactions involving ticket sales only (and no concessions) are also counted.

Occupancy Rate %

The average occupancy percentage of each session’s total seats. This is calculated as the total number of Box Office Admits including Comps as a percentage of the total seats in all sessions that showed (this number does not appear on the report).

ATP incl Comps

The average ticket price (ATP) paid for each ticket that was issued. This figure includes complimentary tickets, which have a value of zero, so this will pull down the average price. It is calculated as Box Office Sales divided by Box Office Admits incl Comps.

ATP not incl Comps

The average ticket price (ATP) paid for each ticket that was sold, not include comps. It is calculated as Box Office Sales divided by Paid Admits.

Spend per Admit

The average amount spent on concessions per admit. It is calculated as Concession Sales divided by Box Office Admits incl Comps.

Spend per Paid Admit

The average amount spent on concessions per paid admit. It is calculated as Concession Sales divided by Paid Admits.

Admissions Strike Rate %

The percentage of people who attended a session that approached the counter to buy concessions. This is calculated as Transactions with Concessions divided by Box Office Admits including Comps, times 100%.

Transaction Strike Rate %

The percentage of people who approached the counter to buy tickets that also bought one or more concessions. This is calculated as Transactions with Concessions divided by Transactions with Tickets, times 100%.

Average Value per Concessions Transaction

The average amount spent of Concessions per transaction that involved at least one concession. This is calculated as Concessions Sales divided by Transactions with Concessions.

Film

Each film that had at least one session in the report period will be displayed, even if no tickets were sold.

Opening Date

The opening date of the film. This helps the report make more sense when the it is run over a month or other extended period.

Sessions

The number of sessions of this film that were shown at the Cinema during the report period. The Total row shows the sum of the sessions for all films.

Admits

The total number of admits for this film, including complimentary tickets. The Total row is the sum of the admits for all films.

Comps

The number of complimentary tickets that were issued for this film. This figure is included in the Admits figure above. The Total row is the sum of the Complimentaries for all films.

Box Office – Net

The Net Box Office revenue received from ticket sales and redemptions for this film. This is the Gross Box Office figure below minus any tax incurred on the transactions. The Total row is the sum of the Net Box Office for all films.

Box Office – Gross

The Gross Box Office revenue received from ticket sales and redemptions for this film. The Total row is the sum of the Gross Box Office for all films.

Occupancy %

The average occupancy percentage of the sessions for this film. This is calculated from the number of Admits as a percentage of the total number of seats in all of the sessions that showed the film. The Total row is calculated as the weighted average of the occupancy rates of the films above.

ATP

The average price that was paid for each ticket to the corresponding film. The Total row is calculated as the weighted average of the ATP for each film above.

Payment Type

The type of payment used to pay for tickets or concessions.

For example: Cash, Credit Card, Loyalty Points

Value

The total revenue received for the corresponding Payment Type. The Total row shows the collective revenue from all Payment Types listed above.

%

The percentage of customers who paid for tickets or concessions using each individual Payment Type.

Voucher Type

Each Voucher that has been sold at least once during the report period will be listed.

Admits

The number of admits represented by the number of the corresponding Voucher Type sold.

For example: If 10 Adult Gift Vouchers are sold in the report period, that will correspond to 10 Admits. If 10 Multi-Use Vouchers that can be redeemed for 5 tickets are sold, that will correspond to 50 Admits.

Value

The total retail value of the corresponding Voucher Type sold.

Voucher Type

Each Voucher that has been redeemed for a ticket at least once during the report period will be listed.

Admits

The number of ticket admits redeemed with the corresponding Voucher Type.

Value

The total retail value of the ticket admits redeemed with the corresponding Voucher Type.

Ticket Type

Each Ticket Type that was sold at least once during the report period will be displayed.

Average Price

The average price paid for the Ticket Type across all Price Cards.

Admits

The number of admits represented by the number of the corresponding Ticket Type sold.

For example: The Adult Ticket Type represents a single admit, so the number of Admits will be equal to the number of the Ticket Type sold during the reporting period. However, a Ticket Type called Family Pass may be a package of multiple tickets such as 2 Adults and 2 Children, so 10 of the Ticket Type sold will correspond to 40 Admits.

% mix

The percentage of all Admits for the report period represented by the corresponding Ticket Type.

Net

The Net revenue generated from sales of the corresponding Ticket Type during the report period. This is calculated as the Gross revenue, minus any taxes incurred.

Gross

The Gross revenue generated from sales of the corresponding Ticket Type during the report period.

% mix

The percentage of the total Gross revenue for all Ticket Types sold during the report period represented by the corresponding Ticket Type.

Film

Each Film for which at least one ticket was sold through at least one Sales Channel during the report period will be displayed.

Sales Channel Analysis

Each column of this section of the report corresponds to a different Sales Channel.

Admits

The number of admits recorded for the corresponding Film through each Sales Channel. The Total row displays the Total Admits for all Films through the corresponding Sales Channel, as well as the Percentage of all Admits through all Sales Channels represented by the corresponding Sales Channel.

GBO

The Gross Box Office revenue generated by tickets sold to the corresponding Film through the corresponding Sales Channel. The Total row displays the Total Gross Box Office revenue generated by tickets sold for all Films through the corresponding Sales Channel, as well as the Percentage of the total Gross Box Office revenue generated through all Sales Channels represented by the corresponding Sales Channel.

Total

The Total number of Admits and total Gross Box Office revenue for the corresponding Film in all Sales Channels. The Total row displays the Grand Total of all Admits and Gross Box Office Revenue for all Films in all Sales Channels.

Film

Each Film that had at least one session during the report period will be displayed.

Time Frames

The number of tickets bought for the corresponding Film during the corresponding time frame. Each time frame relates to the time a ticket is bought relevant to the session start time.

For example: >4 Days, tickets bought for the Film more than 4 days before the session start time.

The Total row displays the total number of tickets bought to all Films in the corresponding time frame, as well as the percentage of all ticket sales in all time frames represented by the corresponding time frame.

Total

The total number of tickets sold to the corresponding Film in all time frames.

Sales Channel

Each Sales Channel through which at least one ticket was sold during the report period will be displayed.

Time Frames

The number of tickets sold through the corresponding Sales Channel during the corresponding time frame. Each time frame relates to the time a ticket is sold relevant to the session start time.

For example: >4 Days, tickets bought for the Film more than 4 days before the session start time.

The Total row displays the total number of tickets sold through all Sales Channels in the corresponding time frame, as well as the percentage of all ticket sales in all time frames represented by the corresponding Sales Channel.

Total / %

The total number of tickets sold through the corresponding Sales Channel in all time frames.

Film

Each Film that had at least one session during the report period will be displayed.

Group Sizes

The number of groups of each size attending the corresponding Film. Groups are calculated based on the number of tickets bought for each Film by transaction.

The Total row displays the total number of groups of each size attending all Films, as well as the percentage of all groups attending all Films represented by the corresponding Group Size.

Total

The total number of Admits for the corresponding Film in the report period.

Note: This is not the total number of groups, i.e. 15 groups of 2 corresponds to 30 Admits.

Families

The number of families recorded as attending the corresponding Film. The Total row displays the number of families recorded as attending for all Films.

Item Class

Each Item Class for which at least one concession during the report periodhas been sold is displayed.

Value

The total revenue of sales of the corresponding Item Class. The Total row displays the total revenue of all concessions sales in all Item Classes.

Percentage

The percentage of all concessions sales represented by the sales of the corresponding Item Class.

Per Admit

The number of concession items in the corresponding Item Class sold for each Admit.

Box Office Sundry Items

Each Box Office Sundry Item sold at least once during the report period will be displayed. These are defined as Concessions that have the Box Office Sundry Item checkbox selected in Item Maintenance. This generally includes non-consumables such as T-shirts, hats etc, as well as booking fees.

Admits

The total quantity of the corresponding sundry item sold.

Net

The Net monetary value of the corresponding sundry item sold. This is calculated as the Gross monetary value minus any taxes.

Gross

The Gross monetary value of the corresponding sundry item sold.

Item

The 10 Concession Items for which the highest number have been sold during the report period are listed here.

Qty

The total quantity of the corresponding Item sold. The Total row displays the total quantity of the top 10 Concession Items sold.

%

The percentage of the total quantity of all Concession Items sold represented by the corresponding Item. The Total row displays the percentage of the quantity all concessions sales represented by the top 10 Items.

Item

The 10 Concession Items for which the greatest value of sales have been made during the report period are listed here.

Value

The total value of all sales of the corresponding Item. The Total row displays the total value of the top 10 Concession Items sold.

%

The percentage of the value of all Concession Item sales represented by the corresponding Item. The Total row displays the percentage of the value all concessions sales represented by the top 10 Items.

Item

The 10 Concession Items for which the greatest margin was made on sales during the report period are listed here.

Margin

The total margin made on sales of the corresponding Item. The Total row displays the total margin made on sales of all the top 10 Concession Items sold.

%

The percentage of the margin made on all Concession Item sales represented by the corresponding Item. The Total row displays the percentage of the margin made on all Concession Item sales represented by the top 10 Items.