The Performance Report is divided into distinct sections, each of which provides different information about the cinema's operations.
- Base Information contains summarised data relating to ticket sales, admissions, concession sales, and other derived figures.
- Performance Indicators present sales figures for each film screened during the selected report period, with some of the key statistics from Base Information broken down accordingly.
- Concessions Profit Performance provides data relating to concession sales, broken up by each concession sold and grouped according to their Item Class as defined in Cinema Manager.
The report can be run for any date or time range, for the site or for a single cinema within the site. It is one of the easiest ways to look at KPIs for periods in the past.
Note: The key difference between this report and the Box Office Performance Admissions report is that the Occupancy Rate in this report includes Complimentaries and the Performance Admissions report does not.
Report Prompts
Prompt | Description |
Date Range |
The report can be run over the period of the user’s choice and will only display sales data that relates to concessions sold during the selected period. |
Cinema |
For cinema complexes that operate more than one cinema, users have the option of running the report for a single cinema, rather than the entire cinema complex. In this case only sales data for the selected cinema will be calculated and displayed. |
Terms Used
Base Information
Term | Description |
Box Office Admits Including Complimentaries |
This figure represents the total number of tickets that were issued during the report period. This includes sales, redemptions and complimentary tickets. It is a total head-count of people that were admitted to sessions. |
Comps (Complimentaries) |
This represents the total number of admits that were complimentary (free). This is determined by totalling all of the admissions that related to Price Cards marked as ‘Complimentary’. This number is included in the Box Office Admits figure above. |
Transactions With Tickets |
This represents the number of people who approached the counter to buy tickets. It is not a measurement of the number of tickets sold. It measures the number of transactions that occurred. For example, if one person bought four tickets at once, it would count as one transaction. Transactions involving concession sales only (and no tickets) are not counted. |
Transactions With Concessions |
This represents the number of people who approached the counter to buy concessions. It is not a measurement of the number of concessions sold. It measures the number of transactions that occurred. For example, if one person bought four popcorns at the same time, it would count as one transaction. This figure does not include sales of vouchers or sundry items. |
Quantity of Items Sold |
This is the actual number of concession items sold. If one transaction involves three bags of chips and two chocolate bars, that counts as five items for the purposes of this figure. Items that are sold by weight (such as bulk sweets) will only count as one item per transaction, regardless of the weight of the items sold. For example, a transaction involving 2 bags of chips and 740 grams of bulk sweets will count as 3 items. This figure does not include Vouchers or Sundry Items. |
Box Office Sales |
This is the total value of Ticket Sales revenue received, plus the value of Redemptions redeemed during the report period, in the currency of the cinema. |
Voucher Sales |
This is the total revenue received from the sale of Vouchers (which will later become Redemptions when they are redeemed for a movie ticket). This figure is not included in the Concessions Sales figure. These are defined as Concessions that are marked to ‘Appear on Box Office Reports’ in the Item Maintenance form in Cabinets, and which have a Voucher Ticket Type conversion defined. |
Box Office Sundries |
The amount of revenue received from sales of Sundry Items. These are defined as Concessions that are marked to ‘Appear on Box Office Reports’ in the Item Maintenance form in Cabinets, and do not have a Voucher-Ticket Type conversion defined. This generally includes non-consumables such as T-shirts, hats etc. |
Concessions Sales |
The total amount of revenue received from sales of concessions. This does not include the two previous amounts – Voucher Sales and Box Office Sundries. The Net value excludes any tax incurred in the transactions. |
Concessions Std Cost |
The sum of the cost prices of all of the concessions sold, again not including Vouchers or Box Office Sales. This figure represents the Cost of Goods Sold of the Concessions Sales figure. |
Seats in Cinema |
This is the total number of seats in the Cinema, including House Seats and Wheelchair Seats. If the Performance Report is run for a single Cinema within a Complex, it will include only those Screens that are defined as belonging to the selected Cinema. |
Performance Indicators
Term | Description |
Items per Head |
The average number of concession items purchased by each person that attended a session. This is calculated as the Quantity of Items Sold divided by Box Office Admits including Comps. |
Items per Transaction |
The average number of concession items purchased by each person that approached the counter and bought concessions. This is calculated as the Quantity of Items Sold divided by Transactions with Concessions. |
Occupancy Rate % |
The average occupancy percentage of each session’s total seats. This is calculated as the total number of Box Office Admits including Complimentaries as a percentage of the total seats in all sessions that showed (this number does not appear on the report). |
Admissions Strike Rate % |
The percentage of people who attended a session that approached the counter to buy concessions. This is calculated as Transactions with Concessions divided by Box Office Admits including Comps, times 100%. |
Transaction Strike Rate % |
The percentage of people who approached the counter to buy tickets that also bought one or more concessions. This is calculated as Transactions with Concessions divided by Transactions with Tickets, times 100% |
Spend per Head |
The average amount spent on Concessions by each person that attended a sessions. This is calculated as Concessions Sales divided by Box Office Admits including Comps. |
Average Price per Concession |
The average retail price of each concession that was sold. This is calculated as Concessions Sales divided by the Quantity of Items Sold. |
Average Value per Concessions Transaction |
The average amount spent of Concessions per transaction that involved at least one concession. This is calculated as Concessions Sales divided by Transactions with Concessions. |
Average Ticket Price Including Comps (ATP incl Comps) |
The average price paid for each ticket that was issued. This includes comps, which have a value of zero, so this will pull down the average price. It is calculated as Box Office Sales divided by Box Office Admits including Comps. |
Average Ticket Price Not Including Comps (ATP not incl Comps) |
The average price paid for each ticket that was sold. This does not include comps. It is calculated as Box Office Sales divided by (Box Office Admits including Comps – ) |
Box Revenue per Seat |
Revenue from Box Office Sales divided by the total number of seats in the cinema. Because the Seats in Cinema figure is static, this will increase when run over a larger time period. However, this figure is useful to compare performance between cinemas of different sizes. This is calculated as Box Office Sales divided by Seats in Cinema. |
Total Revenue per Seat |
Average revenue received from Box Office Sales, Sundries, and Concessions per seat in the cinema. This does not include Voucher sales, as these will be recognised as redemptions included in the Box Office Sales figure when they are redeemed. This figure is calculated as (Box Office Sales + Box Office Sundries + Concessions Sales) divided by Seats in Cinema. |
Concessions Profit Performance
Term | Description |
Profit at Standard Cost |
The total net profit from Concessions only. This is calculated as net Concessions Sales less net Concessions Std Cost. |
Average Profit % |
This figure represents the average percentage of Sales that became profit. This is calculated as Profit at Standard cost divided by net Concessions Sales, times 100%. |
Average Profit per Item |
The net profit returned per Concession item sold. This is calculated as Profit at Standard Cost divided by the Quantity of Items Sold. |
Profit per Head |
The net profit returned from Concessions per person that attended a session. This is calculated as Profit at Standard Cost divided by Box Office Admits including Comps. |
Box Office
This section provides a breakdown of the performance of the sessions for each film shown during the report period.
Term | Description |
Film Title |
Each film that had at least one session in the report period will be displayed, even if no tickets were sold. |
Sessions |
This is the number of sessions of this film that were shown at the Cinema, during the report period. The Grand Total row shows the sum of the sessions for all films. |
Admits |
The total number of admits for this film, including complimentary tickets. The Grand Total row is the sum of the admits for all films. |
Complimentaries (Comps) |
The number of complimentary tickets that were issued for this film. This figure is included in the Admits figure (29). The Grand Total row is the sum of the Complimentaries for all films. |
Box Office – Net |
The Net revenue received from ticket sales and redemptions for this film. This is the Gross Box Office (32) minus any tax incurred on the transactions. The Grand Total row is the sum of the Net Box Office for all films. This is the average price that was paid for each ticket to the listed film. The Grand Total row is calculated as the weighted average of the Average Ticket Price for each film listed above. |
Box Office – Gross |
The gross revenue received from ticket sales and redemptions for this film. The Grand Total row is the sum of the Gross Box Office for all films. |
Occupancy % |
The average occupancy percentage of the sessions for this film. This is calculated from the number of Admits (29) as a percentage of the total number of seats in all of the sessions that showed the film. The Grand Total row is calculated as the weighted average of the occupancy rates of the films above. Note: This figure includes complimentaries. |
Average Ticket Price (ATP) |
Net Box Office revenue generated by the respective film divided by Paid Admits. |
Concession Breakdown Section
Section 3 provides a detailed analysis of concession sales during the report period. Sales figures are supplied for each concession item sold, which are grouped according to their Item Class, as defined in Vista Back Office.
Term | Description |
Quantity |
The number of these items that were sold. For items sold by weight, each sale counts as one item. The totals are simply the sum of the quantities above. |
Net Price |
This is the average net revenue for each item that was sold. The totals are the weighted average net price of the items above. |
Gross Price |
This is the average gross revenue for each item that was sold. The totals are the weighted average gross price of the items above. |
Standard Profit (Std Profit) |
This is the average net profit that was made on each item that was sold. This is calculated as the Net Price (revenue) of each item less the Net Cost of the item. The totals are the weighted average Standard Profit of the items above. |
Standard Profit Percentage (Std Profit %) |
The percentage of the net price (revenue) that was profit. This is calculated as Std Profit as a percentage of Net Price. The totals are the weighted average Standard Profit Percentage of the items above. |
Items per 100 Admits |
The quantity of these items that was sold per 100 Admits during the report period. This is calculated as the Quantity of Items divided by Total Admits, times 100. |
Sales per 100 Admits |
The value of sales of the item per 100 Admits during the report period. This is calculated as Net Sales divided by Total Admits, times 100. |
Profit per 100 Admits |
The amount of profit made from this item per 100 admits. This is calculated as Net Profit divided by Total Admits, times 100. |
Net Sales |
The total net sales of this item during the report period. |
Sales Mix Percentage (Sales Mix %) |
The percentage of total Concessions Sales that came from sales of this item. This is calculated as Net Sales for the item as a percentage of Net Concessions Sales. |
Net Profit |
The total net profit from this item during the report period. This is calculated as Net Sales less Total Net Cost of the goods sold. |
Profit Mix Percentage (Profit Mix %) |
The percentage of total Concessions Profit that came from sales of this item. This is calculated as Net Profit for the item as a percentage of Net Concessions Profit. |
See also:
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