Date Range

The report can be run over the period of the user’s choice and will only display sales data that relates to concessions sold during the selected period.

Cinema

For cinema complexes that operate more than one cinema, users have the option of running the report for a single cinema, rather than the entire cinema complex. In this case only sales data for the selected cinema will be calculated and displayed.

Admits

The total number of admissions to all films in this date period selected.

Paid Admits

The number of admissions that were ticket sales or voucher redemptions. Total is the sum of paid admits and comps for the hour.

Comps

The number of admits that were complimentary in the date range selected. Total is the sum of paid admits and comps for the hour.

Total

Revenue

The Net revenue generated by ticket and concession sales.

Net Box Office (NBO)

This refers to the net revenue generated by ticket sales and voucher redemptions for each hourly period during the selected date period.

Trans. Involving Tickets (BO T~)

This represents the number of transactions that involved issuing tickets. It is not a measurement of the number of tickets sold. It measures the number of transactions that occurred. For example, if one person bought four tickets at the same time, it would count as one transaction. This figure does not include sales of vouchers or sundry items.

Net Conc Revenue (NCR)

This refers to the net revenue generated by concession sales for each hourly period during the selected date period.

Trans. Involving Conc. (CON T~)

This represents the number of transactions that involved issuing concessions. It is not a measurement of the number of concessions sold. It measures the number of transactions that occurred. For example, if one person bought four popcorns at the same time, it would count as one transaction. This figure does not include sales of vouchers or sundry items.

Net Rev (Rev)

The total net revenue generated by box office sales and concession sales for the respective hour during the selected date period.

Total Number Trans (TOT T's)

This represents the number of transactions that occurred in any respective hour. It is not a measurement of the number of concessions or tickets sold. It measures the number of transactions that occurred. For example, if one person bought two popcorns and one ticket at the same time, it would count as one transaction. This figure does not include sales of vouchers or sundry items.

KPI By Hour

Strike Rate

Refers to the percentage of people in any respective hour that bought both tickets and concessions. It is calculated by dividing Trans Involving Conc by Trans Involving Tickets multiplied by 100.

Average Ticket Price (ATP)

This is the average cost of each ticket price in an hour. It is calculated by dividing Net Box Office (NBO) by the number of Paid Admits.

Sales per Paid Admit (SPPA)

The average amount of concession purchased per paid ticket in any given hour. This is calculated by dividing Net Con Revenue by the number of Paid Admits.

Sales per Admit

The average amount of concession purchased per admit (including comps) in any given hour. This is calculated by dividing Net Con Revenue by Total Admits.

Conc Average Transaction

Measures the average value of each concession transaction. This is calculated by dividing the net Conc Revenue by Trans Involving Conc.

Total Revenue per Admit (TAT)

Measures the average revenue generated per Paid Admit. This include concession and box office sales. It is calculated by dividing Net Rev by Paid Admits.