Audience filters: definitions and example use cases – Help Centre

This table will help you understand the purpose of individual audience filters, how they work, and how you could use them.

Note: This isn't a comprehensive list. It just covers some filters that are more likely to need an explanation.

Filter name	Filter definition	Example use case
Most frequented cinema	Allows you to target members using the cinema/cinema tag/cinema type they most frequently visit. A member's most frequented cinema is calculated based on the member's last 5 sessions (not transactions).	Drive attendance to a particular cinema by targeting people who regularly frequent that cinema but may not have specified it as their preferred cinema.
Purchased ticket	Allows you to target members who purchased tickets to a specific movie at a specific cinema/cinema type and within a specific date range. The 'from' and 'to' dates are transaction dates.	Send a targeted communication to members who purchased tickets to a movie within the first week of tickets going on sale to let them know they've earned a reward.
Purchased session	Allows you to target members who purchased tickets to a specific session of a movie, at a specific cinema/cinema type. The 'from' and 'to' dates are session dates.	Send a targeted communication to members who purchased tickets to sessions on the opening weekend of a movie.
Favorite cinema	Allows you to target members who have selected a specific cinema as their favorite in their loyalty account. A member can have only one favorite cinema. Note: Depending on your Vista Loyalty setup, your website may not have 'favorite cinema' as a mandatory field for membership signup. In that case, you won't be able to use this filter.	Build a campaign to announce a new amenity or feature at a specific cinema to all those members who selected that cinema as their favourite cinema while signing up for your loyalty program.
Cinema preference (member)	Allows you to target members based on a manually specified cinema preference in their profile. Depending on the setup in Vista Loyalty, a member can have more than one cinema preference.	Send your weekly newsletter to members with relevant content based on the cinema they have told you they prefer.
Last transacted	Allows you to target members based on the time elapsed since they last transacted. Pre-configured time ranges are available for ease of use. You can also use a custom date range if needed.	Send an offer to members who haven't transacted for a certain period to try to bring them back to your cinema.
Purchased item	Allows you to target members who have purchased a specific item. You can also choose from item tags you've created in EQ or item classes you've created in Vista Loyalty. A custom date range can be selected to limit the dates of purchase for that item.	Promote a new chocolate bar, for example, to members who have previously purchased any item tagged as 'chocolate'.
Clicked link	Allows you to target members based on specific links they have clicked in a campaign/campaigns. You can search for the campaign/campaign tag and then individually select the links within those campaigns.	When promoting a specific film, find members who have not yet seen the film but who have clicked on a link in a campaign email to promote that film.
Campaign received	Allows you to target members who were sent a specific campaign.	Combine this filter with other filters to identify members who received a campaign with a specific call-to-action but did not follow through. For example, after sending a campaign promoting an offer to see a movie in the coming weekend, use the "Campaign received" filter with the "Purchased movie" filter (in the Exclude section) to send a timely reminder to members who received the offer but haven’t yet taken it up.
Campaign opened	Allows you to target members who have opened an email from a Movio campaign.	Target members who opened an email promoting a ‘coming soon’ film two months ago but still haven’t seen the film. Send them a campaign to promote this film before it is taken out of the cinema. Note: While open rates aren't as reliable as they once were, they can still, in combination with click tracking and other engagement metrics, provide valuable insights into deliverability and engagement.
Membership status	Allows you to target members based on their current member status – issued, activated, expired, or deleted.	Remind individuals whose membership has been issued but not activated that they need to activate it. Or exclude from all campaigns members whose membership status is 'deleted'.
Issued at	Allows you to target members based on the date on which their membership was created.	Target members who signed up to your loyalty program after a particular date.
Point balance	Allows you to target members based on their current loyalty points balance.	Send a campaign to members who are very close to reaching a significant points level (for example, a free movie-ticket reward or new tier) to encourage them to attend again to reach that level.
Intent to watch	Allows you to target members based on the intent-to-watch answer they gave for a movie in a React survey.	Send a campaign to members who have said they intend to watch a movie to alert them to the trailer drop, tickets going on sale, or upcoming session times.
Movie ratings	Allows you to target members based on the star rating they gave in a React survey for a movie they'd watched.	Send a campaign for a new movie to members who have seen a similar previous one that they rated well.
Transacted	Allows you to target members who transacted at your cinemas. You can narrow your search by cinema, transaction source, or transaction date range.	Target members who attended your cinema on a specific date with a survey about that experience.
Transaction source preference	Allows you to target members based on the preference of the transaction source (POS, Kiosk, Mobile, etc.)	Encourage online ticketing behaviour by sending an online ticketing offer to those members who have 'Point of Sale' as their transaction source preference.
Transaction source ranking	Allows you to target members based on their transaction activity from a specific source when ranked against other members	Identify members with low engagement at a particular transaction source and encourage them to transact there.