A/B testing

In Movio EQ, you can do basic A/B testing with journeys to compare the performance of variations of the same communication.

For example, you can test whether a different subject line or preheader text results in a better open, click-through, or conversion rate. Then, use those findings to improve the effectiveness and, therefore, return on investment of future journeys.

Things to be aware of

• You'll need a minimum of 5000 contactable members in your audience to run an A/B Test.
• When you configure the A/B test rule in a journey, you can add from two to four branches for the communication variants.
• Name the branches in a way that will make them stand out as an A/B test in the Journeys report. For example, "Email A" and "Email B".

See also:

• Creating a journey
• Journeys report