Audience metrics

If you'd like more metrics than the audience profile (the sidebar in campaigns and the audience builder) offers, click the metrics icon to see a more detailed breakdown.

The Audience metrics page includes demographic, behavioural, and content metrics in various visual and tabulated forms. Use these to quickly get a deeper understanding of, and refine, your audience.

Just a few of the included visualisations:

A few things to be aware of

• Unlike Movio EQ reports, the audience dashboard doesn't allow you to set a date range or benchmark. It is a complete view of the audience you have built without those constraints/comparisons.
• Metrics will vary depending on your country and the information that your members have provided.
• The State tab will be hidden if there is no state-level data for your cinemas (for example, for events in New Zealand).
• You can export all of the metrics as a PDF file or individual metrics as CSV files. To do this, click the appropriate menu icon (three vertical dots).

See also:

• Audience-metric definitions