Campaigns versus journeys

Campaigns and journeys are both ways of engaging your members, but they have different purposes.

Campaigns 

Campaigns are one-off communications that you create manually to be delivered to a specific audience on a specific day.

You can use them to promote movies, offer rewards for prompt cinema visits, or let your members know when their favorite cinema is closed for maintenance.

Journeys

Journeys are recurring communications that you create once to be automated. They are triggered by events such as birthdays, membership sign-ups, or approaching loyalty-level changes.

Use journeys to do things that would be impossible with individual, manually created campaigns.

See also:

• Creating a campaign
• Creating a journey