Facebook Campaign FAQs

Can we see which members were matched on Facebook? 

No, Facebook obfuscates this information into an aggregate number so that third parties can’t do 1-to-1 mapping of who saw the ad. However, Movio have the unique advantage of knowing who converted on the cinema end through their transactions and loyalty redemptions.

Do we have any best practice advice on how to use Custom Audiences?

One key point to remember with Custom Audiences is that an audience can be used across multiple Facebook Ad Sets (i.e. group of Ads). This means on the Movio end, when creating the ‘Facebook’ channel loyalty campaign, you should name the campaign and associated Custom Audience to a name that represents the audience (e.g. “High propensity to watch Marvel films”) rather than the name of the ad campaigns they’re running through the Facebook interface.

What channels can Facebook Ads appear on? 

Facebook Ads Manager allows users to deploy ads to Facebook, Messenger, Instagram, and 3rd party websites that use Facebook to serve their ads.

What does Facebook do with the emails that were sent to be matched but did not match? 

Once the hashed emails are matched to Facebook users the matched users are added to the Custom Audience in the form of internal Facebook profiles. The uploaded list is then deleted, including both matched and non-matched hashed emails.