Using Movio Metrics

What is Movio Metrics?

Movio Metrics is Movio’s redesigned reporting platform to consolidate high-level reporting for exhibitors. The main purpose of the platform is to report on moviegoer behavior and how it relates to marketing activities.

Reporting is a crucial part of your marketing activities. Especially in times of uncertainty and constant change, we want to provide a solution to help you navigate your operational challenges, enabling you to make decisions based on data by:

• Give access to accurate and up-to-date reporting

• Provide easily understandable loyalty and program trends

• Create reporting specifically tailored to cinema operators

We want you to gain confidence and clarity by accessing aggregated key marketing metrics about your loyalty program and campaigns.

Learn more about Movio Metrics from our Regional Client Directors in our introduction video.

Who can use it?

All Movio Cinema users that have an active console account as well as an active Tableau licence associated with their login email address. Please contact your Account Manager or our support team if you cannot see your reporting data in Movio Metrics.

Benefits

1. Fast and easy access: Find your key marketing metrics in an up-to-date, visual dashboard
2. Gain certainty: Gain clarity and confidence through aggregated loyalty data, tracked over time
3. Make confident decisions: Inform your decision making with greater depth of reporting and regional benchmarks

For more details, see Understand Movio Metrics definitions and Movio Metrics Questions.