Dynamic Content FAQs

What happens if a moviegoer has already seen a movie?

Their propensity to see that movie will be calculated lower relative to the other movies in the movie set.

What happens when a recommended movie is not showing at the members’ most frequented cinema?

Movio can integrate with Vista Cinema’s MovieXchange offering. This enables even smarter movie recommendations where available showtimes can be considered when our algorithm calculates movie propensity. With this integration, exhibitors can feel assured to promote titles that a recipient can actually see at their most frequented cinema location.
For Vista clients, this integration is available via Movio’s Innovation Agreement. Contact your account manager for more details on technical requirements to enable the integration.

I can’t see Dynamic Content in my template

Please contact your account manager to find out more about Dynamic Content in Email and how you can get access to it.

Can I use both Dynamic Content and Conditional Content in the same section?

No, these cannot be combined in the same section. However, you can use both Dynamic Content and Conditional Content in the same campaign.

What if I change/resize an uploaded image or text?

Once the user edits the text, links, and images in the new section and saves the campaign, that content will be cached for the new section independently of the old section (last edited version becomes new default). The content is cached at the time of a successful ‘Save’ of the email template.

If I change an image/content, will this affect other campaigns?

No, if an image or content gets edited, it will not affect campaigns that have already been sent, are scheduled or saved as a draft.

In which campaigns can I use caching?

Caching works for all loyalty campaigns that are using Dynamic Content (one-off, recurring, automated) but not for list campaigns because list campaigns cannot support propensity.

Sections with a different image aspect ratios

Uploaded images are cached based on a similar aspect ratio. If you are using a section with a different aspect ratio, the image might not be able to load.

What happens if a moviegoer has no transactions?

Their recommendations will be based on the order that movies and models appear in for each film list.

Why do different sections show the same movie? 

If there are multiple Dynamic Content sections that reference the same set of movies, then the order of the movies in both sections should be the same. Otherwise, the newsletters may repeat some of the movie titles.

When I change the movie list in the email editor, why is the change not reflected when sending test emails?

The movie and model list in the email editor is stored in the cache for about 5 minutes.

You may have to wait up to 5-10min after saving the email template for the changes to be reflected in the emails sent.

How are movies prioritised if some have showtimes and others don't?

Propensity gets calculated for all movies, but movies with showtimes are put to the top of the list.

E.g. if out of 5 movies, number 2 and 4 have showtimes, the order will be 2, 4, 1, 3, 5.