About Audience Insights

The Audience Insights extension module uses Movio’s proprietary Propensity Algorithm™ to predict which movie a member is most likely to see.

Benefits

• Advanced Targeting – power up your segmentation and targeting capabilities using advanced machine learning techniques.
• Visualize Demand – easily assess the likely demand for each movie based on a moviegoers’ prior viewing history.
• Improve Strategy – refine your marketing and communications calendar based on the relative audience size for each movie.

Use Cases

• Refine marketing time and effort based on the likely audience size and composition for movies ‘Now Showing’ and ‘Coming Soon’.
• Identify the best content to feature in your emails and newsletters by analyzing the demand for each movie in your circuit.
• Supplement film bookers’ scheduling experience by forecasting the likely share of admissions for the coming week.
• Combine Recency, Frequency and Monetary (RFM) analysis with our intelligent propensity algorithm to craft highly targeted marketing campaigns.

What is propensity?

Propensity is a term used to understand the likelihood of a moviegoer performing a certain action. In Audience Insights, the Propensity Algorithm™ utilizes individual and collective behavioral inputs to determine the relative likelihood that a moviegoer will see a particular movie.