About Group Builder

What is Group Builder?

Group Builder consists of a variety of data points about your members that can be utilised for the purpose of targeted marketing. Group Builder can be used in combination with Movio’s Artificial Intelligence features included in our products (such as Audience Insights and Movie Insights).

Examples of when you can use Group Builder

• You are promoting an R18 or R21 movie, and you want to restrict your audience to members over this age group.
• You want to run an alcohol offer/promotion, but want to restrict your audience to those who are over the legal alcohol age.
• You are screening movies in restricted locations and you want to restrict your audience to only members who live in that particular location.
• You want to target a particular loyalty group within your loyalty membership base.

Access Group Builder

From any page in the console:

Hover over ‘Analyze’ in the top menu and click on ‘Group Builder’ under the ‘Analyze’ header