Understand Campaign Reports

Campaign Reports allow you to review information about campaigns that have been executed.

1. To access campaign reports, hover over ‘Engage’ and click on ‘Campaign Reports’
2. To find a campaign, you can use a set of filters. After the filters have been selected, you can choose from the list that is returned
3. When a campaign is selected, the top of the page will be split into two sections.

The top bar displays:

• Total target and control group
• Reporting period
• An ‘eye’ icon to view the campaign configuration details
• An ‘export’ icon to export the reporting data

The second section displays four tabs with the categories that your campaign report is split into:

• A/B Testing: displays all metrics for your A/B Test when you have undertaken one
• Interaction: includes delivery metrics for your campaign, e.g. open rate, click rate, bounces
• Financial: displays the key financial metrics for your campaign, and showcases the difference between your target and control groups (if used for your campaign)
• Redemptions: displays the list of loyalty codes attached to a campaign and how they are redeemed over time