About Marketing Dashboard

The Marketing Dashboard is useful for an overview of information on how the contacts interact with the campaigns. All the data is grouped into different categories and is displayed on a month by month basis.

To view the Marketing Dashboard:

1. Hover over ‘Engage’ in the top menu
2. Click on ‘Marketing Dashboard’ under the ‘Report’ section
3. Here you will see the Marketing Dashboard
   
   
   
   Open Rate – shows the total number of opens divided by total number of emails sent.
   Unique Open Rate – number of contacts who open an email divided by number of emails sent.
   Click Rate – total number of clicks divided by total number of opens.
   Unique Click Rate – number of contacts who clicked divided by number of contacts who opened the email.
   
   
4. You can scroll down to view more information about the campaigns you sent. For example: