Learn more about the data displayed in Horizon.
Data types
| Data | Description |
| Admits | The number of tickets sold for a particular sessions. |
| Average ticket price (ATP) | The average ticket price over a selected period. |
| Box office | Business activity related to ticket sales, excluding the sale of concessions or sundry items. In Horizon, this term usually refers to Box office revenue. |
| Cost of Goods Sold (COGS) | The money your business spends to supply products for your customers. |
| Comp | A discount, ticket, or item given free of charge. |
| Concession item | An item of food and beverage, or merchandise, that can be added to an order. |
| Item | Any object that can be added to an order, excluding tickets. |
| Occupancy | The ratio of admits to total capacity for a particular cinema, screen, or session, usually expressed as a percentage. |
| Revenue | The income received from sales over a specific period of time. |
| Sale | The exchange of goods for payment. |
| Session | The presentation of a film in a specific screen, on a specific date, and at a specific time. |
| Spend per admit (SPA) | The average amount each ticket holder spent on concessions. |
| Strike rate | The ratio of the number of transactions containing tickets to the number of transactions containing concession items. |
| Sundry item | Any item defined as Box Office Sundry in your inventory management system. This excludes tickets and concessions, but typically includes voucher sales and booking fees. |
| Ticket | A paper or electronic document authorising that a patron can attend a session. |
| Transaction | A sales event during which goods are bought or sold. |
| Voucher | A token that entitles the holder to a discount, or that the holder can use in exchange for a ticket or concession payment. |
Comparison types
| Comparison | Description |
| Today vs last week | Compares the values from today with values from the same day last week. |
| Current week vs last week |
Compares the values from this week to last week. |
| This week last year | Compares the values from this week to the values in the same week business week last year. |
| Revenue bridge | A visualisation of what’s driven revenue increases or decreases between two financial periods. |
Calculations
General
| Value | Calculation |
| Admits strike rate percentage |
= (Concession transaction quantity /Admits) * 100 |
| Average item price | = Concession revenue / Concession sales quantity |
| Average ticket price (ATP) | = Box office net / Admits |
| Box office gross ATP | = Box office gross / Admits |
| Box office net ATP excluding comps | = Box office net / (Admits - Comp admits) |
| Box office per session | = Box office net / number of sessions |
| Concession gross average | = Concession gross / Concession sales quantity |
| Concession gross average per transaction | = Concession gross / Concession transaction quantity |
| Concession gross SPA | = Concession gross / Box office admits |
| Concession margin per admit | = (Concession net - Concession net cost) / Admits |
| Concession margin per item quantity | = (Concession net - Concession cost net) / Concession sales quantity |
| Concession margin standard cost percentage | = ((Concession net - Concession cost net) / Concession net) * 100 |
| Concession net average | = Concession net / Concession sales quantity |
| Concession net average per transaction | = Concession net / Concession transaction quantity |
| Concession net SPA | = Concession net / Admits |
| Concession profit | = Concession net - Concession cost net |
| Concession sales mix | = (Item class sales quantity / sum of sales quantities for all item classes) * 100 |
| Item quantity per transaction | = Concession sales quantity / Concession transaction quantity |
| Item quantity per admit | = Concession sales quantity / Admits |
| Net revenue | = Box office net + Concession net |
| Occupancy rate | = Session seats sold / Session seats total |
| Spend per admit (SPA) | = Concession revenue / admits |
| Transaction strike rate percentage | = (Concession transaction quantity / Box office transaction quantity) * 100 |
Revenue bridge
In the following calculations, the business week you've selected for the revenue bridge is referred to as Period 1 (P1). The same business week for the previous year is represented as Period 2 (P2)
| Dashboard | Value | Calculation |
| Concession revenue bridge | Price impact | = (Average item price P1 - Average item price P2) * Concession sales quantity P2 |
| Volume impact | = (Concession sales quantity P1 - Concession sales quantity P2) * Average item price P2 | |
| Mix impact | = (Average item price P1 - Average item price P2) * (Concession sales quantity P1 - Concession sales quantity P2) | |
| Box office revenue bridge | Price impact | = (ATP P1 - ATP P2) * Admits P2 |
| Volume impact | = (Admits P1 - Admits P2) * ATP P2 | |
| Mix impact | = (Admits P1 - Admits P2) * (ATP P1 - ATP P2) | |
| Spend per admit revenue bridge | Price impact | = (Average item price P1 - Average item price P2) * Items per admit P2 |
| Volume impact | = (Items per admit P1 - Items per admit P2) * Average item price P2 | |
| Mix impact | = (Average item price P1 - Average item price P2) * (Items per admit P1 - Items per admit P2) |
See also:
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