Learn more about data in Horizon or Oneview.
All data points are available in Horizon unless otherwise stated. Oneview provides you with quick access to a subset of these data points.
Tip: In Oneview you can view values as Net or Gross, depending on what you've selected in Account > Financial settings.
Data types
General
| Data | Description |
| Admits | The number of tickets sold to sessions. This includes complimentary tickets and swaps, but excludes refunded and voided tickets. |
| Average ticket price (ATP) | The average ticket price over a selected period. |
| Box office |
Business activity related to ticket sales, excluding the sale of concessions or sundry items. In Horizon, this term usually refers to Box office revenue. Lifetime Box office revenue refers to the total cumulative revenue generated by a single film from when sales opened until the present. |
| Circuit share | Percentage of total Box Office revenue generated by a specific site /location within its circuit. |
| Club | The loyalty scheme that members join to gain rewards. |
| Cost of Goods Sold (COGS) | The money your business spends to supply products for your customers. |
| Comp | A discount, ticket, or item given free of charge. |
| Concession item |
An item of food and beverage, or merchandise, that can be added to an order. Excludes sundry items. Note: In Oneview, the term Food and beverage covers all concession items. |
| Item | Any object that can be added to an order, excluding tickets. |
| Market share |
Percentage of total Box Office revenue for your circuit in the relevant Numero territory. |
| Members |
The individuals participating in your loyalty scheme. |
| Labour hours |
Total paid staff hours. |
| Level | Loyalty levels distinguish different ranks of memberships within the same club, using a chosen measure (for example: points balance). |
| Occupancy | The ratio of admits to total capacity for a particular cinema, screen, or session, usually expressed as a percentage. |
| Planned sessions |
The total number of sessions scheduled for a film in the future with recorded sales. This includes any open, closed, and cancelled sessions, but excludes private hire sessions. |
| Potential |
The number of potential moviegoers from amongst your loyalty members, based on Movio's propensity algorithm. Note: Available with Movio EQ. |
| Presales |
The number of tickets generated from sales prior to the initial release of a film. Includes advanced screenings, exludes private hires. Lifetime presales refers to the total cumulative presales until now or the time and date of release (whichever is earlier). |
| Revenue | The income received from sales over a specific period of time. |
| Sale | The exchange of goods for payment. |
| Session | The presentation of a film in a specific screen, on a specific date, and at a specific time. |
| Sessions selling out |
The number of sessons currently available for ticket sales that have reached a minimum of 75% occupancy. Note: Includes any open, closed, and cancelled sessions with sales. Excludes private-hire sessions. |
| Slate |
All upcoming films:
Note: Only available in Oneview. |
| Spend per admit (SPA) | The average amount each ticket holder spent on concessions. |
| Strike rate | The ratio of the number of transactions containing tickets to the number of transactions containing concession items. |
| Sundry item | Any item defined as Box Office Sundry in your inventory management system. This excludes tickets and concessions, but typically includes voucher sales and booking fees. |
| Ticket | A paper or electronic document authorising that a patron can attend a session. |
| Transaction | A sales event during which goods are bought or sold. |
| Voucher | A token that entitles the holder to a discount, or that the holder can use in exchange for a ticket or concession payment. |
Member data
Note: In Oneview, this data is only available with Movio EQ. In Horizon, only CLV and Churn require Movio EQ.
| Data | Description |
| Active |
A member who has completed a transaction in the last 365 days (Oneview) or Horizon definition |
| New active |
A member who joined the loyalty scheme and also completed a transaction. Includes any members who meet this criteria in the last 28 days. |
| Churned |
A member who has not completed a transaction in the last 365 days, but who had previously been active. Includes any members who meet this criteria in the last 28 days. In Oneview, churn forecasts span three months. |
| Customer Lifetime Value (CLV) |
Total revenue generated by an individual during their time as a member in your loyalty scheme. In Oneview, CLV forecasts span three months. So Average CLV represents the median amount of revenue expected from the 50% of your members over the next three months. |
| Reactivated |
A member who was previously categorised as churned, but who has now transacted in the last 28 days. |
| Non-contactable | An active member who has opted out of being contactable. Calculated on the last day of the month available, or the last day of the current month. |
Comparison types
| Comparison | Description |
| Baseline |
The parameters that determine what data is shown in Oneview. Usually a site/location or date range (for example: today, yesterday, this week, and this weekend). |
| Benchmark |
The parameters that determine the reference points for comparisons throughout Oneview. Baseline data can be compared with alternative date ranges, sites/locations, and site budgets. Note: Films are always benchmarked against their performance the previous week. |
| Today vs last week | Compares the values from today with values from the same day last week. |
| Current week vs last week |
Compares the values from this week to last week. |
| This week last year | Compares the values from this week to the values in the same week business week last year. |
| Revenue bridge | A visualisation of what’s driven revenue increases or decreases between two financial periods. |
Calculations
General
| Value | Calculation |
| Admits per labour hour |
= Admits / Paid staff hours |
| Admits strike rate percentage |
= (Concession transaction quantity /Admits) * 100 |
| Average item price | = Concession revenue / Concession sales quantity |
| Average ticket price (ATP) |
= Box office net / Admits Note: Oneview excludes comps from this calculation. |
| Average transaction (concessions) |
= Concession revenue / Concession transaction quantity Note: In Oneview this is labelled the Food and beverage average transaction. |
| Box office gross ATP | = Box office gross / Admits |
| Box office net ATP excluding comps | = Box office net / (Admits - Comp admits) |
| Box office per session | = Box office net / number of sessions |
| Concession gross average | = Concession gross / Concession sales quantity |
| Concession gross average per transaction | = Concession gross / Concession transaction quantity |
| Concession gross SPA | = Concession gross / Box office admits |
| Concession margin per admit | = (Concession net - Concession net cost) / Admits |
| Concession margin per item quantity | = (Concession net - Concession cost net) / Concession sales quantity |
| Concession margin standard cost percentage | = ((Concession net - Concession cost net) / Concession net) * 100 |
| Concession net average | = Concession net / Concession sales quantity |
| Concession net average per transaction | = Concession net / Concession transaction quantity |
| Concession net SPA | = Concession net / Admits |
| Concession profit | = Concession net - Concession cost net |
| Concession sales mix | = (Item class sales quantity / sum of sales quantities for all item classes) * 100 |
| Item quantity per transaction | = Concession sales quantity / Concession transaction quantity |
| Item quantity per admit | = Concession sales quantity / Admits |
| Net revenue | = Box office net + Concession net |
| Occupancy rate | = Session seats sold / Session seats total |
| Spend per admit (SPA) |
= Concession revenue / admits Note: This calculation includes comps. |
| Transaction strike rate percentage | = (Concession transaction quantity / Box office transaction quantity) * 100 |
Revenue bridge
In the following calculations, the business week you've selected for the revenue bridge is referred to as Period 1 (P1). The same business week for the previous year is represented as Period 2 (P2)
| Dashboard | Value | Calculation |
| Concession revenue bridge | Price impact | = (Average item price P1 - Average item price P2) * Concession sales quantity P2 |
| Volume impact | = (Concession sales quantity P1 - Concession sales quantity P2) * Average item price P2 | |
| Mix impact | = (Average item price P1 - Average item price P2) * (Concession sales quantity P1 - Concession sales quantity P2) | |
| Box office revenue bridge | Price impact | = (ATP P1 - ATP P2) * Admits P2 |
| Volume impact | = (Admits P1 - Admits P2) * ATP P2 | |
| Mix impact | = (Admits P1 - Admits P2) * (ATP P1 - ATP P2) | |
| Spend per admit revenue bridge | Price impact | = (Average item price P1 - Average item price P2) * Items per admit P2 |
| Volume impact | = (Items per admit P1 - Items per admit P2) * Average item price P2 | |
| Mix impact | = (Average item price P1 - Average item price P2) * (Items per admit P1 - Items per admit P2) |
See also:
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