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Implement variable ticket pricing by setting up pricing rules based on a series of conditional adjustments to a base price.
Use pricing rules if you have straight forward pricing strategies that add or subtract from a base price, or if you have cinema groups with shared pricing.
Example
You set up a pricing rule that applies to an Adult ticket type with a base price of $10 and the following adjustments:
- Add $5 on Saturdays and Sundays (Time and day).
- Add $2 for premium seats (Area category), except at Cinema A, where the adjustment has an override of $3.
- Add $10 for 3D IMAX (Movie format).
Using this pricing rule, a patron who buys an Adult ticket ($10) on a Sunday (+$5) for 3D IMAX (+$10) with a premium seat at Cinema A (+$3) will pay $28.
Using the same pricing rule, a patron who buys an Adult ticket on a Wednesday ($10) with a premium seat at Cinema B (+$2) will pay $12.
Getting started
- Creating a ticket type
- Setting up a pricing group
- Creating a standard pricing rule
- Viewing and filtering prices
- Applying pricing rules in Showtime Manager
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